"This textbook details how managers and students can apply new information and communications technologies to enhance the performance of their organizations. It takes an integrative approach drawing on new and existing perspectives and models from many disciplines including information systems, strategy, marketing, operations and human resources management." "A unique active learning approach is used with activities and global case studies integrated with the text to illustrate concepts and challenge student thinking. Direct links to answers at the end of chapters and a dynamic Companion Web Site are provided. Margin definitions and diagrams are used throughout to explain concepts and technologies."--Jacket
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